Wednesday, May 21, 2008

Michael Eisner Sees Web's Future in Storytelling

SEATTLE (AdAge.com): Strong Content Also Needs Interactivity, Community. -- According to Michael Eisner, story-driven online content is the next big app. "YouTube is to the internet what a nickelodeon is to the movies. It's the preliminary instalment of what is to come," he said, speaking to advertisers and publishers at Microsoft's Advance '08 event. So what is to come? "Great, creative storytelling."

"YouTube is to the internet what a nickelodeon is to the movies" wtf does that even mean??
If they put that in a Mensa test no one would know what the hell they're talking about. I'm not sure I even understand what the point of the article is. Maybe it's just meant to confuse you into thinking it's something you don't understand. The article is full of words and phrases that have no meaning.
Synergy?
They go on about Synergy for a whole paragraph before they mention that there are all these divisions within Time Warner and no one talks to each other. Great. I'd say you better fix that shit up before you start saying nickelodeon is like YouTube!

3 comments:

pengli said...

He wasn't referring to the Nickelodeon channel, but to the "early 20th century form of small, neighborhood movie theaters," (Wikipedia), that were primitive forebearers of today's Hollywood productions. Basically, YouTube = first step to bigger, better produced online content.



I share your indignation. I don't know why some people continue to confuse us with references to things that happened or existed before 1980. Like there was popular culture or anything at all to learn from before then...harumph.

Anonymous said...

Also, synergy means something as well (though it is an overused buzz word). Synergy is when two entities work together to produce something greater than the sum of their individual products. Or... working together and having it work. But I agree, we shouldn't use the word... it's much better for CEOs.

Wisey said...

ummm anonymous, I know what Synergy is. I'm saying there is no use for it here.

Part deux: If I needed a definition, I'd also go to dictionary.com