Wednesday, May 28, 2008

What Web users want

BBC: Web users are looking for very specific pieces of information, according to a report from Web usability expert Jakob Nielsen, and they don't show much patience for distractions. Nielsen said, "Web users have always been ruthless and now are even more so."

Somehow, understanding the internets has become close to, if not surpassing, brain surgery
'oly Shit!
Who would have thought? Faster internet speeds, uncluttered web environments and lowly click through rates all imply that people want what they want on the internet, when they want it, with no dallying allowed.
'oly Fuck!
AND the great Dr Nielsen mentions that search rules the web. Unbelievable.
I'm sure you'll find in next years report that filtering and appropriate tagging are just as, if not more important. The internet has demonstrated that team work and contribution equates to a better user environment.
Just remember you heard it here first and that I didn't need a PhD to work that one out.

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