Delta includes ads on boarding passes

International Herald Tribune/Bloomberg: United Airlines and Delta Air Lines, seeking new revenue sources amid record fuel costs, are starting to place advertisements, coupons and weather forecasts on boarding passes when travelers check in online.
The ads, provided by Sojern Inc., are expected to promote destination services and entertainment.

For the very first time, I embrace advertising
A win-win-win situation. Not often you hear that.

• Consumers get coupons and don't get lumped with additional fees or further removal of accustomed in- flight goodies.
  
• Advertisers feel happy that their ads are somewhere.
• Airlines make additional revenue against their increasing costs (but hey, whose costs aren't increasing these days?!)

Everyone wins.

There really isn't that much more to say on the matter.