Sunday, February 1, 2009

ABC Says Web Viewers Will Tolerate Twice the Ads

AdAge -- The web is about to get a little more like TV -- minus the ad-skipping. has started to peddle research that shows online viewers will tolerate shows such as "Grey's Anatomy" with ads from multiple sponsors, much like TV.

Tolerate? Charming
Tolerance is something that happens in terms of respecting other people's body odour, love of Big Brother and perhaps bad taste in clothing or interior design.

You let this cat of the bag, to the mainstream public, and you're going to have a problem on your hands. No one wants more ads. Not even the ad execs. I'll sit them through ads, Clockwork Orange style and see how they like it.

I think I speak for all of us when I say that 'spots' are irritating and a thing of the past. And what do most people do when the ads start playing online? They go to another tab in their internet browser. A total waste of money and time for advertisers. The 30 second is dead, get used to it. Find other ways to spruik your wares. Ways that consumers will respond to in a positive fashion, rather than simply tolerate.


M.M. McDermott said...

Personally, I like the way rocks it - giving viewers a pick of the ads they want to see (e.g. want to watch this movie trailer for the Pink Panther or a bunch of ads for sprint). At least that provides for a more targeted appeal than simply shoving whatever in their face.

wisey said...

well here in Oz, there is no Hulu. Know of a good ISP scrambler?