You let this cat of the bag, to the mainstream public, and you're going to have a problem on your hands. No one wants more ads. Not even the ad execs. I'll sit them through ads, Clockwork Orange style and see how they like it.
I think I speak for all of us when I say that 'spots' are irritating and a thing of the past. And what do most people do when the ads start playing online? They go to another tab in their internet browser. A total waste of money and time for advertisers. The 30 second is dead, get used to it. Find other ways to spruik your wares. Ways that consumers will respond to in a positive fashion, rather than simply tolerate.