Sunday, February 1, 2009

STOP PRESS: Coolest thing you'll see in a while

In my inbox, I received a lovely gift this morning.

It's an interactive game on YouTube. Each click sends you to a different round in the game. And the commentary is oh-so-funny. Freaking awesome.

Not that games aren't new or anything, and video interactivy is old hat. But I don't know of anyone who has looked at the two together in this way. Marketers have only looked at including product clicks in video. Lame. Boring.
This is a great way to create interactivity with TV. Besides, the game is addictive, and the potential is huge

1 comment:

Joe said...

hey.. my name is joe. i created the photo hunt game and stumbled across your blog, when trying to find where this video is going (research!) thanks for the kind words.. i do have to say, i loved ur post on ABC's ad-praising... i completely agree with you... ill leave u with what i wrote for newteevee... (btw, my email is feel free to reach me there.. we can be marketing-ad buddies)

Users do not mind seeing double the number of ads — eight vs. four…”

That doesn’t necessarily mean they aren’t annoyed by them. It just turns out the cost of their annoyance isn’t valued in monetary terms for them to opt out of receiving them. Because this is the internet, and if you pay for anything (other than eHarmony or iTunes), you’re a sucker. Yes, that includes porn.

And of course they want variety. Imagine being held in a holding cell, for the rest of your life, hearing only Fran Drescher’s voice, over and over again. Wouldn’t you, too, prefer a variety of annoying voices? A little Gilbert Godfried? William Hung maybe?

Ads were traditionally tolerable on television because they were, for the most part, inevitable. With all browsers today on the internet, I can open up more tabs than a banker at happy hour the second I see an online ad, making me feel, over and over again, like I am perfunctorily beating the system. In fact, I get a type of joy out of diverting my eyes from where banner ads are, or where pop ups arise.