In my inbox, I received a lovely gift this morning.
It's an interactive game on YouTube. Each click sends you to a different round in the game. And the commentary is oh-so-funny. Freaking awesome.
Not that games aren't new or anything, and video interactivy is old hat. But I don't know of anyone who has looked at the two together in this way. Marketers have only looked at including product clicks in video. Lame. Boring.
This is a great way to create interactivity with TV. Besides, the game is addictive, and the potential is huge