One comment on the YouTube site read: “A lot of us have been robbed of the chance to compete in a fair competition.”
Doritos, I told you you were fucked. Thanks for over delivering.
Bashing post 1
Bashing post 2
Exploitation of poor souls trying to get their 15 inches of fame. Not cool Doritos, not cool.
If you don’t set up proper management systems, to handle the influx of content, what’s the point? 2,000 videos is a bit of a shitload, considering the US version got 5,000. Makes our participation stats a whole lot higher, but not very cool when you forget about the people who matter the most- the audience.
It makes me sad to know that these campaign planners come up with all these ideas for the brand –
- Let’s find the audience in the right channels and show them our ads
- Let’s get the audience to make more ads. Make content for us, spread our message amongst their peer group
- Then we’ll give some of our audience the fame they seek
- And then we’ll not put any effort into receiving the content, making sure our audience is actually looked after when they put in effort to contribute to our brand.
I feel sorry for the people who put in such effort. Forget that this is bad for the campaign, what about all the UGC activations in the future? Shame on you Clemenger BBDO for giving all advertisers a bad name.